Michelin Market Share and Competitor Positioning Report

Michelin's operations, performance and prospects - a detailed analysis

4 Feb 2022

Categories:

Company Profiles Asia Pacific Europe Middle East & Africa North America South & Central America

This report provides a detailed assessment of Michelin and its competitive positioning, with a particular focus on its operations in the global passenger car and light truck (PCLT) tire market.

Key data includes Michelin's global market share in terms of value (PCLT revenues) and volume (PCLT tire units), together with market share performance in each the key regions - North America, South America, EMEA (Europe, Middle East Africa) and Asia Pacific.

Operational Analysis and Benchmarking includes PCLT tire pricing analysis, comparing performance with the global market and the peer group of leading manufacturers. Additionally, the report includes an evaluation of changes in the company's tire capacity by region over the period 2011-2026 and operational metrics, such as Michelin's average plant capacity and share of capacity in low-cost regions.

This updated report includes the Multistrada acquisition and the impact of developments in Russia.

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Table of Contents

Recent Developments 4
1.0 Strategic Overview 15
- Plant Footprint 12
  - Strengthened Distribution & Services 4
  - Enlarged Specialty Businesses 3
  - Acquired Low Cost Capacity 2
2.0 Covid-19 Impact 4
3.0 Market Share and Competitor Analysis 23
- 3.1 Global Market Share and Performance 11
- 3.2 Regional Market Share 6
- 3.3 Regional Growth Prospect to 2025 6
4.0 Company Strategic Analysis 31
- 4.1 Corporate Strategy and M&A Activity 10
  - Corporate Structure 5
  - Globalization and Expansion 5
- 4.2 Branding Strategy and Market Positioning 8
- 4.3 PCLT Tire Pricing Analysis 4
- 4.4 Channel Strategy 9
5.0 Operational Analysis 14
- 5.1 Production Capacity Forecast to 2025 8
- 5.2 Michelin PCLT Tire Plant Metrics to 2025 4
- 5.4 CAPEX and Research & Development Expenditure 2
6.0 Regional Analysis 47
- 6.1 North America 10
  - Manufacturing Operations 6
  - Distribution Activities 1
  - Competitive Positioning 2
- 6.2 Europe, Middle East Africa 18
  - Manufacturing Operations 6
  - Distribution Activities 5
  - Competitive Positioning 5
- 6.3 South & Central America 6
  - Manufacturing Operations 3
  - Competitive Positioning 2
- 6.4 Asia Pacific 13
  - Manufacturing Operations 8
  - Distribution Activities 3
  - Competitive Positioning 2
7.0 Financial and Business Overview 4
- 7.1 Product Segment Analysis 3
- 7.2 Geographic Segment Analysis 1
8.0 SWOT Analysis 10
- 8.1 Strength 4
  - Brand Strength and Premium Focus 2
  - Strong Distribution Channels 2
- 8.2 Weakness
  - Industrial Footprint and Cost Structure
- 8.3 Opportunity 5
  - Growth Beyond Europe and North America 1
  - Growth in the Mid-Price and Budget Tire Segments 4
  - Growth in Adjacent Markets
- 8.4 Threats 1
  - Growth of Chinese Manufacturers 1
9.0 Glossary and Definitions 21
- Peer Groups 7
  - J-E-NA 4
  - Astutus-15 3
- Geographies
- Higher Cost Regions and Lower Cost Regions
- Tire & Vehicle Segments 11
- Other Definitions 3
Astutus Research 1
- We Understand Your Market
- Detailed, Current, Accurate
- Focused 1

Michelin Market Share and Competitor Positioning Report

Michelin's operations, performance and prospects - a detailed analysis

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