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Goodyear Market Share and Competitor Positioning Report

Goodyear's operations, performance and prospects - a detailed analysis

4 Feb 2022
Categories:
Company Profiles Asia Pacific Europe North America South & Central America

This report provides a detailed assessment of Goodyear and its competitive positioning, with a particular focus on its operations in the global passenger car and light truck (PCLT) tire market.

Key data includes Goodyear's global market share in terms of value (PCLT revenues) and volume (PCLT tire units), together with market share performance in each the key regions - North America, Latin America, EMEA (Europe, Middle East Africa) and Asia Pacific. 

Operational Analysis and Benchmarking includes PCLT tire pricing analysis, comparing performance with the global market and the peer group of leading manufacturers. Additionally, the report includes an evaluation of changes in the company's tire capacity by region over the period 2011-2026 and operational metrics, such as Goodyear's average plant capacity and share of capacity in low-cost regions.

Updated to include the integration of Cooper Tire operations.

£1,295 (excl. VAT where applicable)
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Table of Contents
  • Recent Developments 6
  • 1.0 Strategic Overview 14
  • 2.0 Market Share and Competitor Analysis 18
    • 2.1 Global Market Share and Performance 12
    • 2.2 Regional Market Share 2
    • 2.3 Regional Growth Prospect to 2023 4
  • 3.0 Company Strategic Analysis 31
    • 3.1 M&A Activity and Corporate Strategy 9
    • 3.2 Branding Strategy and Market Positioning 7
    • 3.3 PCLT Tire Pricing Analysis 5
    • 3.4 Channel Strategy 10
      • Retail Operations 6
      • TireHub Joint Venture 2
      • Replacement and Original Equipment (OE) 2
  • 4.0 Operational Analysis 28
    • 4.1 Production Capacity Forecast to 2023 13
    • 4.2 Share of PCLT Tire Capacity in Lower Cost Regions 3
    • 4.3 Average PCLT Tire Plant Capacity 5
    • 4.4 CAPEX and Research & Development Expenditure 7
      • Ongoing Investments 5
  • 5.0 Regional Analysis 42
    • 5.1 North America 12
      • Manufacturing Operations 5
      • Distribution Activities 3
      • Competitive Positioning 2
    • 5.2 Europe, Middle East Africa 16
      • Manufacturing Operations 7
      • Distribution Activities 5
      • Competitive Positioning 1
    • 5.3 Latin America 7
      • Manufacturing Operations 5
      • Competitive Positioning 2
    • 5.4 Asia Pacific 7
      • Manufacturing Operations 3
      • Competitive Positioning 2
  • 6.0 Financial and Business Overview 14
    • 6.1 Product Segment Analysis 3
    • 6.2 Geographic Segment Analysis 4
    • 6.3 Quarterly Update 3
    • 6.4 Margin Analysis 4
  • 7.0 SWOT Analysis 11
    • 7.1 Strengths 2
      • Economies of Scale 1
      • Focus on Eliminating Lower Margin Activities 1
    • 7.2 Weakness 2
      • Diversified Portfolio 2
    • 7.3 Opportunities 5
      • Asia Pacific Business 1
      • Restructuring in EMEA 2
      • Investment in Growth and Mix Enhancement 2
    • 7.4 Threats 2
      • Lower Cost Competitors 2
  • 8.0 Glossary and Definitions 21
    • Peer Groups 7
      • J-E-NA 4
      • Astutus-15 3
    • Geographies
    • Higher Cost Regions and Lower Cost Regions
    • Tire & Vehicle Segments 11
    • Other Definitions 3
  • Astutus Research 1
    • We Understand Your Market
    • Detailed, Current, Accurate
    • Focused 1